About
THE PROBLEM
Limited availability of native plants is a major obstacle to restoring nature
75% of our native plant species are not grown commercially
Most communities have little or no access to native plants or ecological landscape services
OUR MISSION
We’re working to expand the availability of native plants and native plant professionals so communities everywhere can become more sustainable. We do this through education, outreach, and professional development. LEARN MORE about our work.
OUR VISION
Restored Biodiversity
Native plants are found in urban, suburban, rural, and restored natural areas everywhere, and landscapes are filled with life.
Widespread Availability
Demand for native plants is strong and consistent, and the plants readily available. Native plant businesses are thriving, innovating, and expanding.
Widespread Expertise
Native plant growers, native landscape professionals, and restoration experts are available in every community.
Native Plant Careers
Young people and career switchers are eagerly pursuing native plant careers because native plants and ecological landscaping are the norm.
THE IMPACT
There is a deep joy that comes from planting natives, seeing and learning how nature works, and knowing that you’re supporting it. Native plant enthusiasts are rightfully passionate, and native plant nurseries often become cherished community institutions. One native plant enthusiast approached her local nursery owner to find out how she could help. Her support led to our founding by the Florida Association of Native Nurseries (FANN). We work with FANN to bring new and young people into the native plant business, to create stronger, more consistent demand for native plants, and to develop a native plant industry that can meet that demand.
Bruce Turley
President
Wilcox Nursery & Landscape
Alyssa Lavoro
Vice President
Alexander Landscaping
Tom Heitzman
Treasurer
Terry Piper
Secretary
Jerry Fritz
Director at Large
Cammie Donaldson
Executive Director
We’re a small nonprofit eager to expand our volunteer board. We’re particularly interested in individuals with experience in building new businesses, markets and industries to serve people and communities that value nature, public health and sustainability. We are inclusive and welcoming. Please contact us if you are interested in helping us.