Management

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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Rural Journalism: Tracking Agriculture (ARCHIVE)

May 18, 2022 5:00PM—6:00PM

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Originally recorded on May 18, 2017 In this webinar… If you’re in a rural area, there’s a good chance that agriculture is one of the most important topics you can deliver to readers. But where do you start? And how do you keep coming up with relevant ideas? Al Cross from the Institute for Rural…

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Foundations: Ledes, Sources and Meetings (ARCHIVE)

May 23, 2022 5:00PM—6:00PM

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Originally recorded on May 23, 2019 In this webinar… During this session, we dig into some of the foundations of journalism: • We take a comprehensive look at ledes and what makes them jump. And while we’re at it, how can we take a story, and start preparing for a follow-up or bigger story? •…

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How To Market and Sell In Brutally Competitve Enviornments (ARCHIVE)

Jun 03, 2022 5:00PM—6:00PM

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Originally recorded on June 3, 2016 In this webinar… Today’s marketplace is simultaneously the best and worst in the history of human civilization. It’s the best because untold and unprecedented opportunity awaits savvy and sharp-eyed professionals. It’s the worst because there has never before been a market so loud, crowded and full of competing distractions…

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Building a Strong Service Directory to Increase Revenue (ARCHIVE)

Jun 07, 2022 5:00PM—6:00PM

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Originally recorded on June 7, 2017   In this webinar… Every newspaper can grow consistent core revenue by having a strong Service Directory.  The smaller the paper, the bigger the Directory should be! Sign on to this webinar to learn the secrets on how to double and triple this important revenue base.   About the…

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Grant-Writing and Partnerships (ARCHIVE)

Jun 20, 2022 5:00PM—6:00PM

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Originally recorded on June 20, 2019   In this webinar… Wondering what you can do to receive newsroom grants or work with ProPublica and other nonprofits on projects? We have tips from people who’ve been successful and those who’ve worked on the receiving end of the process. Steve Dorsey, Vice President of Performance and Partnerships…

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Top Strategies and Tactics for Sales Success (ARCHIVE)

Jun 27, 2022 5:00PM—6:00PM

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Originally recorded on June 27, 2013 In this webinar… What sales strategies are you going to maximize in 2013 so it’s your best year ever? The old way of selling has changed, but prospecting for new business continues to be the foundation of all successful salespeople and organizations. During this power-packed webinar, Steve will share…

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Security Traning for Newspapers: Active Shooter Preparation and Response (ARCHIVE)

Aug 10, 2022 5:00PM—6:00PM

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Originally recorded on August 10, 2018 In this webinar… Recent tragedies across the U.S.A. have shown that active shootings are a very real and deadly threat for all businesses and communities. Regardless of the business or community activity, employees, students and everyday citizens have fallen victim to these attacks that often occur without clear warning.…

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